* An image copied from your website is low resolution and will not print clearly. Please do not send web images.
AD SUBMISSION GUIDELINES
IF WE’RE CREATING YOUR AD, PLEASE PROVIDE THE FOLLOWING:
- Your logo: Preferred file type is an EPS file created in Adobe InDesign with fonts converted to outlines. Other acceptable file types are high-resolution
(300 dpi) PDF, TIF or JPG. (typically 500kb or larger)* All colors must be converted to CMYK (no spot colors please).
- Photos or other images you wish to include in your ad: High-resolution (300dpi) PDF, TIF or JPG.* If you don’t have photos or images,
provide your thoughts on the type of images you wish to use.
- Content: Ad copy, special offer, call-to-action, contact info: address, phone, web, social media, QR cod
- Additional design instructions/input: Colors to use or avoid. Overall style (traditional vs. modern, etc.) Feel free to reference other ads in the
magazine where the style or ideas appeal to you. You may also send other ads you like as visual reference.
IF YOU ARE SUPPLYING A FINISHED AD:
- What To Send?
- We prefer a PDF/X-1a file.
- We accept select native files that include all graphic support files, linked and updated; and the fonts used in the layout file
- Preferred file type is a high-resolution PDF file. Other acceptable file types are high-resolution (300 dpi) TIF or JPG.
- All spot colors and RGB images must be converted to CMYK.
- Files should be created in the appropriate size as indicated below.
* OPEN Interactive is not responsible for errors that the advertiser fails to correct. The color of the on-screen proof and the printed materials may vary slightly.
- Bleed/Non-bleed Ads
- Full-page bleed ads should be made to the trim size of the publication. Add .125” bleed to all four sides of the ad when creating the PDF. For
fractional-ad bleed sizes, call the Production manager for dimensions.
- A safety margin of .25” must be taken into account when creating a bleed ad. Do not put any live copy closer than 0.5” to the trim size.
- All text must be outlined in either PDF or InDesign.
- All images must be embedded into the indesign files when exported.
- Do not add a bleed allowance to non-bleed ads. They should simply be created to the proper dimensions of the ad space. See links in Section 4
for ad sizes, and select the proper publication.
- Bleed Sizes
- Acceptable Native Applications
- Unacceptable File Formats
- Colour Specifications
- All colors must be CMYK or grayscale. No RGB, spot (Pantone), Lab or Index color.
- Tints and color type in two-, three-, and four-color ads must be produced in a CMYK equivalent.
- Do not submit color files for black and white ads.
- Do not use rich black of any kind for text.
- Do not set white objects to overprint.
- Images should have an effective resolution of 300 dpi. 72 dpi images, or images downloaded from a website, are of unacceptable quality for
- PSD, TIFF and EPS format files are preferable to JPG.
- CMYK or grayscale files are acceptable. RGB, Lab or Index color files are unacceptable. Do not embed an ICC color profile.
- Use or scale your images as close to to the actual reproduction size as possible; a 20% margin plus or minus is optimal.
- Do not apply bold or italic styles to plain fonts or your type may not output correctly. For example, if italics are desired, then the italic version of the
font should be used.
- Illustrator .ai or EPS files should have the fonts converted to outline.
- Photoshop users:
- We prefer to receive Photoshop files as Photoshop PDFs. In order to preserve font-quality type in your Photoshop PDF, you must use the PDF/X-1a
setting in Photoshop’s Adobe PDF Preset field. Never use the “Faux bold” and “Faux italic” options.
- In order to preserve font-quality type in a PSD or layered TIFF, fonts must be supplied for output. Never use the “Faux bold” and “Faux italic”
options. If no fonts are supplied in a PSD or layered TIFF, the file will be flattened, compromising the type quality.
- The type in flflattened Photoshop files is of noticeably lower quality than other file formats. Font-quality type can only be preserved by submitting a
PDF or layered file with fonts (see above). However if the file is already flattened, it should be at least 300 dpi; type-heavy ads should be 600 dpi.
For questions or to email completed advertising files contact:
Samantha Allen, Production Manager:
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